BUS599 - Integrative Project, Mod 5 Case Assignment Essay

BUS599 - Integrative Project, Mod 5 Case Assignment - Essay Example One Balancing Loop Availability of new workers: This is an example of a balancing loop. In the food market, increasing new workers can be a limiting factor to the growth of the market. Explain each one of these loops - what are the causal factors and how do they affect each other. For the Reinforcing loop, you should look for an area where there is growth and for the Balancing loop, you need to look for goal behavior. Once you have identified and explained these critical feedback loops, you need to identify how Whole Foods Market has generated organizational learning, and how they can go further and generate additional organizational learning. What do they need to do to improve their performance further? Balancing Loop A balancing loop is a situation where a feedback reduces the effects of change in a system. It occurs when an action tries to bring two different things into an agreement or any other situation when one tries to provide a solution for a given problem, achieving a given goal etc. It can also be explained as what moves the systems in the direction of the equilibrium. A balancing loop is said to bring a negative feedback. Reinforcing Loop A reinforcing loop is a case where a feedback increases the effect of a change in a system. ... 20). Causal Factors and how they affect the Balancing and Reinforcing Loops Demand The reinforcing loop will either be determined by demand or by subsidy and all of these can affect the profitability of production of organic food. Whenever the farmers’ profitability is low, the other variables found in the reinforcing loop will automatically decrease and whenever the profitability is high, all the other will consequently increase. Subsidies are usually the biggest determinant in the market since market demand is still low and unreliable. Supply A big supply of raw materials reduces the market prices which will automatically decrease profitability for the whole food farmers, which will obviously discourage them. When there is a low supply, there will be high market prices and also the profitability will be high, a situation which will encourage the farmers to join the market. Market Price When there is a low supply of organic food, there will be a decrease in the demand for org anic food by retailers and this will result few purchases from the consumers. Also the raw material prices will act as a balancing factor by connecting to the price of organic food. The consumer price usually relies on the costs which are added in the whole food chain of distribution. Consumers The food consumers can only buy whole food when they find it to be appealing or attractive to them and this attractiveness of the whole food can be determined by several various factors like the price and the supply. Usually when the price is low and the supply is high coupled with diversity or variety of the organic food will definitely attract the consumers in large numbers. Equally when there is a high price and the supply is less the consumers will be discouraged from buying the organic

Culture Diversity In Pakistan Cultural Studies Essay

Culture Diversity In Pakistan Cultural Studies Essay Pakistan is a country of over 165 million people with diverse social, ethnic, linguistic and cultural circumstances. The country came into existence after division of British Indian colony in 1947 on the basis of Islamic identity of people living in this region but different social and ethnic groups have maintained their distinct character. Mostly language is the basis of ethnicity in Pakistan. Punjabi is the predominant ethnic class which consists of 48% of Pakistans population. Sindhis form about 12%, Siriki (a variant of Punjabi) forms 10%, Urdu speaking (Urdu speaking population usually refers itself as Mohajirs as they migrated from India in 1947) 8%, Balochis 3%, Hindko 2%, Brahui 1% and others 8%. 95% of Pakistans population is Muslim (75% Sunni Muslims and 20% Shia Muslims). Amongst the remaining 5% Christians are the biggest religious minority who are around 3% of the total population. Other religious groups include Hindus, Sikhs, and Ahmadis. Pakistan is predominantly a rural society where over 65.5% of population lives in the rural areas. Agriculture is the main employer of the labour force which employs over 43% of the work force. The culture and social norms of Pakistan are defined by the agrarian nature of society. The relations between men and women are dominated by the demands of agricultural sector and practices. Women in rural areas are economically more active as compared to their urban counterparts. 16.5% rural women are economically active as compared to 7.3% of the urban womenfolk. Women almost entirely manage the dairy and livestock sector in the rural areas of Pakistan. In rural Punjab the relations between men and women are more open as women play an important role in farming and without their help the farm productivity will drop significantly. Women go out of their homes to work as cotton pickers, fruit harvesters, and livestock farmers. Since men need womens help in agriculture sector therefore they have a greater liberty of movement. The relations between men and women are undergoing a change in rural Punjab after the return of migrant workers from Middle East who now insist on enforcing strict Wahabi edicts on sex segregation. This change is fuelling extremism as the economic hardships are increasing due to decrease in household incomes. Rural to urban migration, necessitated by growing poverty, has given rise to a number of female headed households which is a new phenomenon in rural areas of Punjab because traditionally women have always been treated as inferior to men and not involved in decision making. Muslims of Punjab are either converts from Hinduism or descendants of migrants from Central Asia who have lived with Hindus for centuries therefore the Hindu edict that guest is incarnation of god has a wide acceptability. Guest is treated with honour, respect and delight. Even strangers are offered food and shelter in times of need to please god with expectation that god will rewards with good harvest. Giving long term protection / shelter is generally not a part of culture in Punjab. Customs relating to marriage, death and festivals are heavily influences by Hindu traditions. A typical marriage, mourning or festival in Punjab is very similar to the corresponding Hindu occasion less the religious component, e.g. though a marriage ceremony has the same components but a Muslim marriage will have the Nikkah ceremony whereas Hindu marriage will have vows beside fire. ` Punjab has a culture of tolerance and friendship which is manifest by its sufi saints and poetry with message of universal love towards mankind irrespective of cast, religion and colour. The leading Punjabi sufi poets, such as Sultan Bahoo, Bulley Shah, Waris Shah and Mian Muhammad are all against the strict religious interpretation of Islam as propagated by Mullah. Punjab has historically been confronted with foreign invasions from North (Afghanistan and Central Asia) therefore they are quite open to foreigners and are very progressive in their cultural and social values. Urban Punjab is not much different from rural areas as most of the city dwellers are migrants from villages. Sindhis are the second biggest ethnic group in Pakistan after Punjabis. In terms of proximity to Hinduism they are even closer than Punjabis. A large number of Pakistani Hindus live in Sind province. Sindi culture is quite similar to Punjabis where they have great respect towards fellow human beings. Sindh also is the land of great mystics such as Sachal Sarmast, Shah Abdul Latheef Bhitai and Lal Shahbaz Qalandar. The predominant profession of rural Sindhi population is agriculture. However in contrast to Punjab Sindh has a large number of big landlords who own most of the cultivable land. Majority of people work as landless peasants on lands owned by big landlords. This has given rise to abuse of human rights at the hands of landlords and a culture of oppression of weaker segments of society. Women in Sindh work in the fields and tender animals like their Punjabi counterparts but are subject to more control by men. They are an object of male and tribal honour. Marriage by choice is still not an option for women whose nuptial affairs are settled by male members of the family. Honour killing, where women are killed for illicit relations with men, is often resorted to restore family and tribal honour. Sindhis are not as open to foreigners as Punjabis mainly due to limited interactions with foreign cultures. Despite being on the coastline of Arabian Sea, Sind has been invaded only once from the sea. (Arabs led by Muhammad Bin Qasim attacked Sindh in 712 AD). Modern day Sindh has strong undercurrents of movement of emancipation from the clutches of landlords. The occasional violence seen in Sindh is against the existing distribution of resources. Sindh is safe from the ongoing wave of extremism in Pakistan mainly due to liberal religious views of majority population. The tolerance and harmony that Muslims and Non Muslims enjoy in Sind is not seen elsewhere in Pakistan. Major Urban centres in Sind are dominated by the Urdu speaking migrants from India. These are the people who migrated from areas presently in India at the time of partition in 1947. They were the most advanced segment of Pakistani society at the time. They made Karachi (the capital of Pakistan before it was shifted to Islamabad) as their new home. Due to their acumen in trade and business Karachi became the financial capital of Pakistan. Mohajirs are the most liberal community in Pakistan. Their women folk are the most liberated women in Pakistan. They work in offices, hold executive positions in businesses and banks. Mohajir women are in front ranks of all walks of life including politics, senior management and community service. Mohajirs are represented by their own political party (MQM Mohajir Qaumi Movement) which is a middle class based political party and has introduced new middle class leadership in Pakistan. Urdu that is the language of Mohajirs is the national language of Pakistan. The word Urdu literally means the camp language because it was developed in the military camps of Mughal kings of India. Urdu has long been associated with Muslims of India. Despite being the language of a small minority it was declared the National language of Pakistan. This decision caused the first language riots in Pakistan in 1948 in East Pakistan (now Bangladesh). Despite this Urdu remains the National Language of Pakistan and is spoken in most households who are aspiring upward social mobility. Mohajirs consider themselves culturally articulate and have business relations across the world. They are open, frank and friendly towards foreigners. Their social occasions such as marriages and deaths etc are similar to the practices followed elsewhere in Pakistan but are less ostentatious in showing their wealth. The most significant thing that a new visitor to Mohajir area will note is their habit of chewing beetle leaves. Beetle leaves are seasoned with chemicals, colour and spices to chew. The red residue is then spitted in open areas and often walls and streets of Karachi are red with this waste. Pushtuns living in the Khyber Pukhtunkhwa (formerly known as the North Western Frontier Province) province trace their roots to Afghanistan. The Pushtuns are bound by their tribal code known as the Pushtun Wali (literally meaning the Pushtun way of life). Pushtun Wali has nine major components i.e. courage, taking revenge, giving shelter, generosity to defeated, self respect, justice, hospitality, tolerance and loyalty. The capital of Pushtuns of Pakistan, Peshawar is the melting pot of many cultures and civilizations. Peshawar is a city that represents Indian, Afghan, Central Asian and British civilizations at the same time. Pushtuns have produced great poets and mystics like Rahman Baba, Khushaal Khan Khattak and Pir Baba, who have all propagated the message of eternal love and adherence to Pushtun ways of life. Pushtuns are most affected by the rise of extremism in recent years. Peshawar is the centre of global war on terrorism. Thousands of Pushtuns have lost their lives in the war on either side of the extremist divide. Pushtun women observe the most extreme form of sex segregation. Women are often not allowed in public life and those who move outside their homes are covered from head to toe. Women have limited role in agricultural activities. Their role is limited to work inside their homes. However the export of labour to Middle Eastern countries in the 70s compelled men to move out of their villages and many functions previously performed exclusively by men are now being performed by women. Pushtun women become more influential and independent as they grow older. Pushtun way of dispute resolution is through a consultative process known as Jirga. Influential people of the community sit in this jirga and decide on the disputes. Often people with wealth, education and experience are all represented in a jirga. One can qualify to sit in jirga either by virtue of age, wealth or education hence this aspect of Pushtun life is quite democratic. Baluchs live in the Baluchistan province of Pakistan. They have a nomadic culture as barring a few places Baluchistan is a barren area. Water is scarce and the only means of sustenance is sheep and camel raring. Women and men work alike with herds of sheep and goat. The area of Baluchs is scarcely populated and they live in small settlements in primitive conditions. The Baluchs, like Pushtuns are proud people who guard their independence jealously. They fought valiantly against the expansion of British Empire however the British ruled Baluchistan through a series of treaties with local rulers. Baluchs also resolve their disputes through the jirga mechanism but the Baluch jirga is less representative in its constitution as mostly people sit on these jirgas as representatives of their families. The Baluch society is essentially tribal in nature and every tribe is headed by a Chief. The position of chiefs is hereditary. The tribal chief or Sardar as he is known has control over the resources of his tribe. Women are economically active but their contribution is not recognized. They do not participate in decision making at the household level. Family and tribal honour is associated with women and any woman who violates the tribal code is punished with death. Seraiki speaking people are scattered on the border areas of Punjab, Sindh and Kyber Pukhtoonkwa provinces. They have a tradition of Sufism and are liberal in their social life. These areas are resource rich but most of the land is owned by big landlords in these areas. The southern parts of Punjab that are inhabited by the Seraiki people, produces Pakistans best mangoes and cotton but the life of ordinary person is difficult. Due to economic hardships that ordinary people face, the women are economically active and contribute to the household incomes through their work as farm labour and cattle farmers. However like other areas of Pakistan their contribution is hardly acknowledged and they do not have a place in decision making at the household level.

Darker Elements in Peter Pan Essay -- Literature Analysis

â€Å"To die will be an awfully big adventure,† seems like a quote that would be found in anything but a children’s story. However, it is spoken by innocent Peter, in James Barrie’s Peter Pan. This simplistic tale of a boy who longs to remain young and his countless adventures has fascinated many children over the years, while intriguing many adults. At a glance, this story is merely an entertaining tale that entrances its young audience with magic and adventure, but below the surface, it is filled with a completely deeper meaning. The other meaning contains darker elements that are often missed by the children reading it, including the pirates, Tinker Bell, and the ever constant element of death. At the age when children read Peter Pan, they don’t think that there is anything more than what is written. However, as the reader grows older and wiser, they are able to see elements of some literature, like Peter Pan, that they were not able to comprehend previously. For example, many of the male figures in Peter Pan like the pirates are clearly pedophiles. They spend their time chasing afte...

George Washingtons Rules of Good Behavior

Janet FinchamAssignment # 8George Washington’s Rules of Good Behavior, ca. 1746HIST, 1107-USFEBUARY, 13, 20131. What did Captain Clark’s loud order of â€Å"all hands up and at their oars† cause the Indians to do? My peremptory order to the men, and the Bustle of their getting to their oars, Alarmed the chiefs, together with the appearance of the men on shore as the boat turned. 2. Why were the men {including Lewis and Clark} Awake all night?Peter Cruz at, our bowman, who could speaker mama, informed us in the night that the mama prisoners informed him we were to be stopped, we showed as little signs of a knowledge of their intentions as possible all prepared on board for anything which might happen, we kept a strong guard all night, no sleep. 3, what incidents and/or information might have led Lewis and Clark to the conclusion that of September 27?Captain Lewis with a guard, still on shore, the man who steered, not being much accustomed to steer, passed the bow of the boat, and the pirogue came broadside against the cable and broke it, which obliged me to order, in a loud voice, all hands up and at their oars. 4. What did the Indians do the morning of September, 28, 1804 and how did Lewis and Clark resolve the situation? Made many attempts in different ways to find our anchor, but could not: the sand had covered it, from the misfortune of last night our boat was lying at shore in a very unfavorable situation. . Why do you think Meriwether Lewis was so specific and detailed in his decryption of small and large wolf and the grizzly bear? Captain Clark thought he would weigh 500 pounds, for my own part, I think the estimate too small by 100 pounds, he measured 8 feet 7 ? inches from the nose to the extremity of the hind feet: 5 feet 10 ? inches around the breast: 1 foot 11 inches around the middle of the arm: and 3 feet 11 inches around the neck, his talons, which were 5 in number on each foot, were 4 3/8 inches in length, he was in good orde r. 6.What impression did the grizzly leave with Lewis and why did the bear leave that impression? Saw a brown {grizzly} bear swim the river above us, he disappeared before we could get in reach of him , I find that the curiosity of our party is pretty well satisfied with respect to this animal. 7. How does Sacagawea contribute to the expedition? Her labor soon proved successful, and she produced a good quantity of these roots. 8. Do you think she was appreciated or treated as† one of the boys â€Å"? YES because she contributed roots for dinner. 9.Considering the importance of the â€Å"corps of discovery â€Å"why do you think that Jefferson planned the journey in secret? Do you think he was correct in doing that? The square wife to taboo busied herself gathering the roots of the fennel called by the snake Indians YEAR –PAH for the purpose of drying to eaten on the Rocky Mountains, those roots are very palatable either fresh roots boiled or dried. †10. Do you think that you would have volunteered to go on the adventure? Yes why or why not? Because I like adventures, I love to explore wilderness it’s very interesting to me and you can learn different life styles.

Compare and contrast India and China’s population Essay

China and India are the two countries that have the highest population in the world. Both countries have realised that family planning and population control had to happen around the 1950’s for India and the 1970’s for China. This essay will seek to compare and contrast China and India, focusing on what the major problems facing both are, why have they both had to implement policies regarding population control, and the long-term and short-term effects that these policies have on the two countries. The major problem concerning China is over population. Due to overpopulation, the demand for energy to light every house and for petrol to fuel every car is becoming too great. With added pressure of providing for the people, more natural resources and fossil fuels are used up. There is also a shortage of jobs. China has a population of 1.31 billion people. In 2003, the total of number of unemployed people in China was 744,320,000. The World Bank said that the total unemployment level was close to 10%, though that is only the number of people who are registered as unemployed. The real figure would be substantially greater. China is faced with, because of overpopulation, lack of space. Approximately 137 people live on each square kilometre of China’s territory, China ranking 71st on the worlds list of the countries with the highest population densities. The world average is 43 people per square kilometre, making China three times the average figure. Also a pressing issue is the state of poverty in China, (due to the recent focus on a new type of capitalism, there are marked contrasts between rich and poor). The UN Food and Agriculture Organisation states that there is ample food to feed the population. The problem lies then in how effectively the food is distributed. There is also a severe lack of adequate education. In recent years, literacy rates have drastically decreased. Illiteracy for persons aged 15 and over for 1990 was 22.2% and for 2000 it was 8.7%. In 1964 the illiteracy rates for college and university were 0.5%, and in 1990 they were 1.6%. Read Also:  Good Topics for a Compare and Contrast Essay India faces much the same problems, though as the world’s largest democracy (population-wise); the way that the government goes about everyday things is quite different. Contrary to China’s system of ‘equally’ dividing wages and food, the Indian population have to work for themselves. As with China, India is suffering the brunt of overpopulation, shortage of jobs, lessening of natural resources, decreasing literacy rates, and a population  density level rivalling China’s. After the Chinese Cultural Revolution, once Mao Zedong had assumed power, he introduced a Five Year Plan that ran from 1958-1963 which was known as The Great Leap Forward. This vision failed and resulted in widespread starvation, being the world’s worst man-made famine. The death toll is estimated 30 million. Mao’s following philosophy was that â€Å"the more people, the stronger we are†. Families were encouraged to have as many children as possible, and an uncontrolled population boom resulted. China did not have the economy or the resources to support such a large population. Once Mao’s reign finished, the new chairman, Den Xiaoping, introduced â€Å"birth planning† to China, launching the law which stated that there can only be one child per couple, with some exceptions, such as if the first child was disabled and/or a girl, or if the couple lived in a rural area. This policy has been implemented in several ways. Incentives for only having one child occur, such as free education, better health care, and promotions at work and bigger houses. On the flip side, disincentives occur for people who are adamant on having more than one child. Such disincentives include demotions and fines, which can be four times a yearly wage. Forced sterilizations and mandatory abortions occur, in some cases as late as 8 months gestation. Since China is a communist country, community pressure is strong, not only pressure from the community but also pressure from the government. This pressure makes having one child seem to be a better option. National advertising campaigns encouraging the â€Å"one child policy† are commonplace. Around the 1950s, India was the first country to officially establish a family planning program. This program made birth control information to become more readably available. India’s government saw big families leading to continued poverty, and poverty hindering economic progress. Just as with China, India saw foresaw that the country would not be able to feed the masses of people, and the country would eventually use up all of its resources and the population would ultimately breed themselves out of existence. Up until the 1970’s, the government used no aggressive force to promote the use of contraceptives or sterilisations. They increased medical care and access to hospitals, and provided education for family planning. In  the 1970’s the government declared India to be in a â€Å"state of emergency†. Medical workers went out into the slums and poorer regions of India and forcibly sterilised women. The medics were rewarded for how many women they were able to sterilise. An effect that the one child policy has had on China is the improvement of the economy. When there was a larger population than there is now, the economy was suffering. Since the one child policy has had time to take effect, the population has shrunk and the economy can support the population. A negative effect that this policy has had on the Population is that there is an uneven balance of boys and girls. Female infanticide is more frequent, as are female abortions, because it is the common thought that males and prized more highly than females. Another problem faced is the â€Å"little emperor† generation. This generation is comprised of spoiled children that their parents have over-indulged. It is worried that this generation will have poor social communication and cooperation skills since they are the only child at home. There is also the â€Å"One-Two-Four† problem. This long-term effect says that one adult child supports two parents and four grandparents. This leaves the largest group dependant on retirement funds, the state of the family for support. To combat this problem, a couple who are both only children are allowed to have two children. The Indian population may have recognised the seriousness of their actions on the environment and their economy, but they can still do more. The government should follow China’s suit, put their foot down and make a laws about having one child per couple. It would be fair to say that India does not have a law, just advice. So far, the country’s policies have seemed to been ineffective. In the next halve a century, India will have overtaken China is the population ladder and it may seem like there is no stopping it. Actually, India’s rate of population is dropping. In 1991 India’s annual population growth rate was 2.15% and by 1997 this figure dropped to 1.7%. This means that India is actually making progress in population control. India and China are similar in their preference for sons, and it is so deeply ingrained in their culture that it is impossible to remove. Sons are more  highly regarded because not only do they help working on the family farm, but they support their parents in their old age. Similar views are held by the Chinese, where sons are considered luckier than daughters. In Chinese culture, the sons take care of his parents in their old age and the daughter looks after her in-laws in their old age. Since there is such a desire to have sons, similarly to China, the Indian population has a lack of females. Slightly higher female infant mortality rates are due to abortions of female foetuses, and female infanticide. The main difference between India and China is that India is the world’s largest Democratic country, whereas China is the world’s largest Communist country. Through looking at what the government has tried to do with controlling the birth rate, it is clear that China is much more effective on account of they are a communist country and that effects how they can go to any lengths without having the fear of losing popularity for since it is a communist country, there is no voting. India on the other hand cannot use as much force because the government has to be voted in by the people. In conclusion, China, as the world’s largest communist country, is able to enforce forced sterilization, and forced abortions, without fear of being voted out or losing popularity. This, in a way is more effective than India, whose democratic approach is ineffective because it is not enforced as strictly. If China had of continued under Mao’s philosophy of â€Å"the more people, the stronger we are†, and had not put in place population control, China would have used up all of their natural resources and would not have been able to support their crippling population. So is the same with India. If India continues to grow at the rate that it has been growing, India will suffer environmentally and economically. India is similar to China in their few that sons are better than daughters, and female infanticide and female abortion. Bibliography: http://www.ias.ac.in/jbiosci/nov2001/421.pdfhttp://orpheus.ucsd.edu/chinesehistory/pgp/ho.htmhttp://countrystudies.us/india/34.htmhttp://www.columbia.edu/~bcp26/web-pages/consequences.htmlhttp://www.colby.edu/personal/t/thtieten/Famplan.htm’China’, Encyclopaedia Britannica, 1991 edn, , Cambridge, vol. 15th, pp. 36.

How to Write a Great Descriptive Essay on Life in Kenya

How to Write a Great Descriptive Essay on Life in Kenya When writing a descriptive essay, you must first select the topic of your work. The topic could be any range of things such as a flower or a desk, your favorite place to read, or an inspirational person. What is most important here is that you must be personally familiar with the object of your writing. You cannot, for example, write a decent descriptive essay on a beach that you have never visited or about the perfect chocolate cake that you have never eaten. Once you have selected your topic, you must take some time to brainstorm what attributes you can recall, what attributes satisfy the five key senses. Your goal here is to precisely convey each sense so that the person is able to sense everything you do. If, for example, you are describing a non-native flower that bloomed in your garden overseas, you want to do more than state that the flower was beautiful or had a powerful fragrance. You want to explain the color of the leaves, petals, stem, and stamen. You want to describe the flavors found in the powerful fragrance. Was it a combination of earth, vanilla? Was it sweet or bitter? Was it something that accosted the senses or was a light after-thought lingering in the air? Was it a scent surrounding the immediate vicinity of the flower such that stepping into the world of the plant brought you into the smell itself, a smell which permeated your nostrils, hair, even your clothing, and stuck with you for days after? Do more than just explain the colors found in the flower. Tell your reader what each part of the flower felt like to touch. Were the leaves soft? Was the petal hard and firm? Explain the size, shape, patterns found in the plant, how it hung from the stem or whether it was an upright plant. These are all important items to cover. You want to leave no stone unturned here. Your reader should finish your paper as intimate with that native flower as you are. Diction and economy are imperative to your success in descriptive writing. Because it is descriptive by nature, you must be careful about your diction, or word choice. You have to include the most appropriate word, a task which can take hours or even days if you are really searching. While a handful of words might be sufficient, if there is one word that embodies what point you are trying to get across to the reader, you will be much better off relying on it instead. For example, describing someone as â€Å"loquacious† rather than saying â€Å"he enjoyed talking all the time† is a much better use of the English language, for in one word you can convey so much more than you did in the latter five words. For this type of writing, the organization is not as critical. You have a great deal of leeway with regard to the structure of your body because of the different topics you might select. You can choose whichever organizational method best suits the purpose. To ease your writing process weve also prepared interesting facts about life in Kenya and topics based on the book A Primates Memoir. Use them for your paper and youll see how simple it can be. If you need a professional essay writer online to get your descriptive essay written from scratch, follow our writing service!

Cyber Communication Essays

Cyber Communication Essays Cyber Communication Paper Cyber Communication Paper Essay Topic: Cyber Bullying These perverted people searched through chat rooms of innocent people and got them to give away personal information. Cyber communication through cell phones is also a big problem among teens. About 25 percent of American tens text in school, this leads to grades decreasing. Setting is also another major problem in the world. The laws on setting are so strict to where you can go to Jail for many years If caught. Many teenagers these days try to get nude pictures from their girlfriend/ boyfriend. What these teens do not know is that having these pictures is a federal offense. Two kids at my school just this year have already gotten into trouble for having inappropriate pictures on their phone. One student got nine days of out of school suspension and the other got kicked out of school. I consider these people to be lucky because one article stated that a girl named Jesse Logan committed suicide over setting. She was a happy teenager until her world turned upside down when her boyfriend broke up with her. Her boyfriend sent the nude pictures of herself to everybody through email and text. Once the students of the school got these pictures they emotionally attacked her. This was so overwhelming that she started to skip class because of it. She eventually hanged herself at the age of eighteen (Mike Celiac). The people of my generation are sophomoric and do not want to believe that they are doing anything wrong. However It Is not Just only teens that are setting It Is the older generations that are starting to sextet too. Setting Just needs to stop period. The cell phone Is a great Invention dont get me wrong but It Is meant for adults to use not little kids who have no idea what they are doing. Every year I see kids younger and younger get cell phones and it Just drives me off the wall. Just the other day I walked into the elementary school right across the street and saw a kid testing on a cell phone. Little kids do not need to get a phone until they are at least in the eighth grade. I believe this because when I got my first phone I was In the sixth grade and I would only use my phone a couple of times until I was In the eighth grade. Also kids this young do not know what they should and shouldnt tell people. 35 per cent of teens use their cell phones to boost test scores or school grades (http:// YMMV. Monotone. Com/article/19696. HTML). Cell phones are also distractions for kids. They distract them in school and even when they are on the road and driving. In fact 46% of tens text while driving (http://vim. Artlessness. Com/business-ideas-articles/ statistics-on-testing-784182. HTML), This Is dangerous because It Is one of the leading causes In car accidents In teenage rolling. Its not only ten teenagers Tanat text Ana drive my own dad does it and it drives me crazy. Cell phones are a great invention but people need to learn when and when not to use them. Cyber bullying is a big part of a teenagers life today.

The History of Singapores Economic Development

The History of Singapores Economic Development In the 1960s, the city-state of Singapore was an undeveloped country with a GDP per capita of less than U.S. $320. Today, it is one of the worlds fastest-growing economies. Its GDP per capita has risen to an incredible U.S. $60,000, making it one of the strongest economies in the world. For a small country with few natural resources, Singapores economic ascension is nothing short of remarkable. By embracing globalization, free-market capitalism, education, and pragmatic policies, the country has been able to overcome its geographic disadvantages and become a leader in global commerce. Independence For over 100 years, Singapore was under British control. But when the British failed to protect the colony from the Japanese during World War II, it sparked a strong anti-colonial and nationalist sentiment that subsequently led to Singapores independence. On August 31, 1963, Singapore seceded from the British crown and merged with Malaysia to form the Federation of Malaysia. The two years Singapore spent as part of Malaysia were filled with social strife, as the two sides struggled to assimilate with one another ethnically. Street riots and violence became very common. The Chinese in Singapore outnumbered the Malay three-to-one. The Malay politicians in Kuala Lumpur feared their heritage and political ideologies were being threatened by the growing Chinese population throughout the island and peninsula. Therefore, as a way of ensuring a Malay majority within Malaysia proper and to limit the influence of communism, the Malaysian parliament voted to expel Singapore from Malaysia. Singapore gained formal independence on August 9, 1965, with Yusof bin Ishak serving as its first president and the highly influential Lee Kuan Yew as its prime minister. After independence, Singapore continued to experience problems. Much of the city-states three million people were unemployed. More than two-thirds of its population was living in slums and squatter settlements on the citys fringe. The territory was sandwiched between two large and unfriendly states in Malaysia and Indonesia. Singapore lacked natural resources, sanitation, proper infrastructure, and adequate water supply. In order to stimulate development, Lee sought international assistance, but his pleas went unanswered, leaving Singapore to fend for itself. Globalization During colonial times, Singapores economy was centered on entrepà ´t trade. But this economic activity offered little prospect for job expansion in the post-colonial period. The withdrawal of the British further aggravated the unemployment situation. The most feasible solution to Singapores economic and unemployment woes was to embark on a comprehensive program of industrialization, with a focus on labor-intensive industries. Unfortunately, Singapore had no industrial tradition. The majority of its working population was in trade and services. Therefore, they had no expertise or easily adaptable skills. Moreover, without a hinterland and neighbors who would trade with it, Singapore was forced to look for opportunities well beyond its borders to spearhead its industrial development. Pressured to find work for their people, the leaders of Singapore began to experiment with globalization. Influenced by Israels ability to leap over its Arab neighbors (who boycotted Israel) and trade with Europe and America, Lee and his colleagues knew they had to connect with the developed world and convince multinational corporations to manufacture in Singapore. In order to attract investors, Singapore had to create an environment that was safe, corruption-free, and low in taxation. To make this feasible, the citizens of the country had to suspend a large measure of their freedom in place of a more autocratic government. Anyone caught conducting narcotic trade or intensive corruption would be met with the death penalty. Lees People Action Party (PAP) repressed all independent labor unions and consolidated what remained into a single umbrella group called the National Trade Union Congress (NTUC), which the party directly controlled. Individuals who threatened national, political, or corporate unity were quickly jailed without much due process. The countrys draconian, but business-friendly laws became very appealing to international investors. In contrast to its neighbors, where political and economic climates were unpredictable, Singapore was very stable. Moreover, with its advantageous location and established port system, Singapore was an i deal place to manufacture goods. By 1972, just seven years after independence, one-quarter of Singapores manufacturing firms were either foreign-owned or joint-venture companies, and both the United States and Japan were major investors. As a result of Singapores steady climate, favorable investment conditions and the rapid expansion of the world economy from 1965 to 1972, the countrys Gross Domestic Product (GDP) experienced annual double-digit growth. As foreign investment money poured in, Singapore began focusing on developing its human resources in addition to its infrastructure. The country set up many technical schools and paid international corporations to train their unskilled workers in information technology, petrochemicals, and electronics. For those who could not get industrial jobs, the government enrolled them in labor-intensive un-tradable services, such as tourism and transportation. The strategy of having multinationals educate their workforce paid great dividends for the country. In the 1970s, Singapore was primarily exporting textiles, garments, and basic electronics. By the 1990s, they were engaging in wafer fabrication, logistics, biotech research, pharmaceuticals, integrated circuit design, and aerospace engineering. A Modern Economy Today, Singapore is a modern, industrialized society and entrepà ´t trade continues to play a central role in its economy. The Port of Singapore is now the worlds busiest transshipment port, surpassing Hong Kong and Rotterdam. In terms of total cargo tonnage handled, it has become the worlds second busiest, behind only the Port of Shanghai. Singapores tourism industry is also thriving, attracting over 10 million visitors annually. The city-state now has a zoo, a night safari, and a nature reserve. The country recently opened two of the worlds most expensive integrated casino resorts in the Marina Bay Sands and the Resorts World Sentosa. The countrys medical tourism and culinary tourism industries have also become quite successful, thanks to Singapores cultural heritage and advanced medical technology. Banking has grown significantly in recent years and many assets formerly held in Switzerland have been moved to Singapore due to new taxes imposed by the Swiss. The biotech industry is burgeoning, with drug makers such as GlaxoSmithKline, Pfizer, and Merck Co. all establishing plants here, and oil refining continues to play a huge role in the economy. Despite its small size, Singapore is now the 15th largest trading partner of the United States. The country has established strong trade agreements with several countries in South America, Europe, and Asia as well. There are currently over 3,000 multinational corporations operating in the country, accounting for more than two-thirds of its manufacturing output and direct export sales. With a total land area of just 433 square miles and a small labor force of 3 million people, Singapore is able to produce a GDP that exceeds $300 billion dollars annually, higher than three-quarters of the world. Life expectancy is 83.75 years, the third highest in the world. Singapore is considered to be one of the best places to live on Earth if you dont mind the strict rules. Singapores model of sacrificing freedom for business is highly controversial and heavily debated. Regardless of philosophy, though, its effectiveness is undeniable.

A Raisin in the Sun by Lorraine Hansberry Research Paper

A Raisin in the Sun by Lorraine Hansberry - Research Paper Example d respectable man in the society through starting a business, thus he combines forces with his friends as joint venture partners to start on liquor store (Hansberry, 500). Walter, in his dreams has come to believe that no man can gain dignity, pride and respect out of being employed by others. Therefore, he wants to work his way out through ensuring that he stands for himself and creates his own wealth, so that he may gain respect amongst the people in the society (Loos, 39). Therefore, his dream almost saved his life, because it at least did show him that all he needed to do was to work for himself by starting a business, which was the platform through which he could amass wealth, and thus gain self respect, pride and dignity (Morrin, 51). In this respect, if he had succeeded in this business, then the dream would have become a major factor that would have saved his life and that of his family. It is this dream that makes him feel dissatisfied with his life as a chauffeur for a white man, which he feels is a job that has less opportunity for advancement, but more demeaning and embarrassing, since out of this job, he can barely provide for his family (Hansberry, 546). This feeling of dissatisfaction makes him nasty and rude to everyone, but his family is the most affected, because he quarrels with almost everybody, whether his sister, wife or mother. However, his dream of becoming wealthy through business does not come to pass, and Walter becomes even more frustrated, with nothing to show off to his family or to the society. He trusted his friend Harris against the warning of everybody, and he insisted on starting a liquor store when everyone in his family was against it (Loos, 47). This is the point at which his dream now destroys his life, after Harris runs away with the money, and the dream forces him to sink even lower than he was in his life, willing to bow down to Mr. Lindner, the white man from whom he had earlier refused to receive money as payment for

Scientific Method - Social Psychology Essay Example | Topics and Well Written Essays - 250 words

Scientific Method - Social Psychology - Essay Example Scientific method is highly instrumental to the success of social psychologists in carrying out their analysis. It is the application of scientific method of systematic observation that the conditions of humans are effectively studied. Through the scientific method of research, social psychologists are better informed on the way people feel, how they behave and the kind of thoughts that go through their minds (Feldman, 2009). Social psychologists cannot make observation without the use of scientific method and research as they make use of the advancement in technology to make precise and intricate observations about their subjects. This further emphasizes the role of scientific method in the field of social psychology as the more the improvement in research technology, the easier and faster the work of social psychologists would definitely be. It is therefore pertinent to note that social psychologists make use of different scientific methods of research, which includes; public opini on surveys, real world observations, case studies, and laboratory experiments to make their analysis and study. This further corroborates the role of scientific method in social psychology.

Film review Essay Example | Topics and Well Written Essays - 750 words - 1

Film review - Essay Example Mean Streets illustrates the hierarchies in the criminal underworld and the disparities and want that afflict crime agents at the lower cadre of the shadowy organizations. The film follows through the lives and fate of two main characters, Charlie and Johny boy who endure the torments and challenges of the criminal world in their respective ways. One of the characters, Charlie aspires to re-establish connections with his moral and spiritual self while the other appears destined for self-destruction as a matter of individual weaknesses. The choice and performance of characters in this film add to the quality and authenticity of the film as each one of them portrays the natural qualities that are expected of criminal actors. In sum, the actions and attitudes of the characters are nearly in perfect consistency with their assigned roles. Most precisely, the characters of Johny boy and Charlie are brought out in perfect harmony with the reality of criminal agents. The two characters fit well into their roles without the mismatch of maintaining the balance of action and character. The disintegration and dehumanization of Johny boy is captured in grim details that illustrate the affliction and erosion of personality as the individual gets sucked deeper in the vaults of criminality. On the other hand, the character of Charlie is used as a foil to reflect on the evident descent of Johny boy into an ignoble human that is incapable of sustaining any meaningful engagement even with his most trusted ally, Charlie (Scorsese). Charlie’s situation is used to direct the viewer to the often-ignored facts of the criminal world. From his character, we learn that not all players in the criminal world are unrepentant and rigid. Criminality is brought out as any other social condition that could suck any person within the society through temptation or peer pressure. For instance,

Factors Which Explain Variations in Employee Voice Essay

Factors Which Explain Variations in Employee Voice - Essay Example The sole concern of these bodies has been to render adequate support to the employees in availing their rights depicting precise notions of the employers’ duties in given political, societal and economic situations (Donado & WÃ ¤lde, 2012; Serrano & et. al., 2011). Â  Theoretically, employee voice is often depicted as a notion of replicating the involvement of employees or laborers in the decision-making process of any organization. The concept tends to be a multidimensional approach towards employee-employer relationship and thus it acts as a phenomenon related to employee engagement (Kular & et. al., 2008; Dundon & et. al., 2004). As stated by Budd (2006) in this framework, at the industrial level, three basic interlinked objectives exist behind the establishment of employment relations and as determinants, these aspects also signify the degree of variations between employee voice related practices in different countries. These three objectives are efficiency, equity, and voice (Budd, 2006). Efficiency, in this context, refers to the balance between employers’ objectives and employees’ needs. To be specific, employers are always driven towards greater profits and simultaneously, employees operate towards the achievement of grea ter wages.

Art of Negotiation - effective negotiation skills Assignment

Art of Negotiation - effective negotiation skills - Assignment Example require managers that can negotiate with businesses located in overseas regions as managers will have to bargain an effective and profitable deal for their own business if they want to operate overseas (Katz, 2011). Another issue that is taking place due to globalization is that the level of competition between organizations has increased. Organizations do not only complete in their host nations, they even have to compete in global regions. Due to this it has become essential for organizations to obtain resources while paying the lowest cost. In order to obtain resources and services at low cost managers need to have good negotiation skills (Benoliel, 2011). Good negotiation skills have even become very important for managers in order to deal with people from different backgrounds. A manager cannot use the same negotiation skills while dealing with people and business from different parts of the world. Therefore, a manager needs to have diverse negotiation skills in order to understa nd the likes and dislikes of people around the world and negotiate with

Ethics in Marketing Essay Example | Topics and Well Written Essays - 1000 words

Ethics in Marketing - Essay Example There are four fundamental issues that should be taken into consideration when making decisions that affects the society. These issues include; individuals, economy, business as well as the society. However, owing to the high rate of decreasing cigarette consumption most industries especially, cigarette producing companies have take unethical measures and decisions making processes that do not take into consideration the four fundamental issues. The article indicates that, cigarette producing countries have stepped up their modus operandi and have managed to modify the decisions made by governments and journalists to create awareness among the public on the negative effects of smoking. These companies have gone to an extent of bribing journalists in most African nations to avoid publishing information that may reduce the rate of cigarette consumption in Africa. Ethical and Social Responsibility of Cigarette Advertisement in Third World Countries Most cigarette manufacturing companies such as British American Tobacco, with large shares in the Third World Countries have taken improved measures to promote effective marketing of their cigarette products. The advertisements have taken a direction whereby; health issues ascribed to smoking have been neglected as the companies are striving to make the public informed of the benefits of smoking. The use of elegant persons, properly dressed men and women to advertize cigarette have shifted the minds of most people especially in the developing nations from the consequences associated with smoking. This form of marketing some of the fundamental issues indicated in the Decision Tree Model; specifically, such advertisements focus majorly on profits made by the companies while neglecting the society as well as individuals. Ethical and Social Responsibilities of the Focus on Developing Markets Owing to the increasing rates at which governments and other institutions formulate and implement strict rules and regulations, most o f cigarette producing companies have shifted their focus of markets where such laws are limited or less active. Cigarette producers like PMI have shifted their focus on third world countries where such laws may be manipulated through corruption. Moreover, such companies have also developed more advanced technologies geared towards improving the quality of their products for instance; addition of sweet smelling products on the cigarette in order to convince the public and the government that such products are not harmful to human health. This strategy focuses on the benefits of the company while ignoring the social and the individual negative effects that may occur from smoking. Ethical Issues of Anti-smoking Campaign Cigarette producing industries have taken prerogatives to ensure that

Art of Negotiation - effective negotiation skills Assignment

Art of Negotiation - effective negotiation skills - Assignment Example require managers that can negotiate with businesses located in overseas regions as managers will have to bargain an effective and profitable deal for their own business if they want to operate overseas (Katz, 2011). Another issue that is taking place due to globalization is that the level of competition between organizations has increased. Organizations do not only complete in their host nations, they even have to compete in global regions. Due to this it has become essential for organizations to obtain resources while paying the lowest cost. In order to obtain resources and services at low cost managers need to have good negotiation skills (Benoliel, 2011). Good negotiation skills have even become very important for managers in order to deal with people from different backgrounds. A manager cannot use the same negotiation skills while dealing with people and business from different parts of the world. Therefore, a manager needs to have diverse negotiation skills in order to understa nd the likes and dislikes of people around the world and negotiate with

The Socio-Political Background as Manifested in the Novels of Maria Essay

The Socio-Political Background as Manifested in the Novels of Maria Edgeworth, Castle Rackrent, The Absentee, Ormond, and Harrin - Essay Example Though not a report of the exact events that went on, Maria Edgeworth’s stories are generally based on her perspective of the socio-political background and events of her days as she grew up as a young girl in Ireland. To this effect, it is common to find and link each of her writings to specific events in the history of Ireland. In her own little way, this was one more way that Maria Edgeworth thought she could use to trumpet her concerns across to the world at large to be the good judges of the situation of her homeland. While discussing Maria Edgeworth’s novels and other narrative works, literary critics are often eloquent about her close association as well as evident familiarity with the Irish historical events, and postcolonial and historical studies dealing with Ireland as a British dependency. Throughout her growing years, Edgeworth was a keen observer of and witness to all the major historical and political chronological events that changed Ireland. Due to her depiction of the injustices suffered by the native Irish people at the hands of imprudent Anglo-Irish landlords, Edgeworth was popularly known as the Ascendancy writer among literary circles. In almost all the novels, Edgeworth’s narrative style features the simple lifestyle of the native Irish peasantry, the imprudent absenteeism of the Anglo-Irish rulers and landowners, Protestant domination on the native Catholics of Ireland, and all other characteristic features of the eighteenth century Ireland. Undoubtedly, the accolade, ‘Ascendancy writer’ accorded to Maria Edgeworth has its roots in Maria Edgeworth’s role played both as a writer and as a social figure in Ireland in the days of the Protestant Ascendancy. The Protestant Ascendancy was a 25 year long series of events that occurred in Ireland from 1775 to 1800. Though Maria was barely seven years at the time the Ascendancy started, she grew to gain a lot of insight into the whole issue because the Asce ndancy lasted very long. What is more, Maria Edgeworth’s father was an influential Politian of the country at the time of the Protestant Ascendancy and so this offered Maria a lot of useful understanding of the wrongs and rights with the Ascendancy. Starting as an observer at the tender age of seven, Maria Edgeworth grew up to play active role in making her feelings and perspective of the Ascendancy known. For instance through the â€Å"habit of hiding in her father's magistrates' room for the purpose of taking notes of the peculiar manners or expressions of the litigants† (Lawless, 1095), Maria Edgeworth was put in a better position to pass authentic and factual comments of the protestant Ascendancy in her writings. So as her views and perception of the Protestant Ascendancy became so great, Maria Edgeworth was associated with the title ‘Ascendancy Writer’. Going back to give a brief account of the Protestant Ascendancy, as it has a great impact on the wr itings of Maria Edgeworth, it can be inferred that the expression ‘Protestant Ascendancy’ refers to the period in Ireland’s history when a minority of great landowners, protestant clergy and some professionals dominated the political, economic and social terrain of Ireland. The underlining factor was that the minority few who dominated and

State of Alabama Child Care Center Regulations

State of Alabama Child Care Center Regulations Patricia Berry Abstract The requirements for childcare centers, be it licensed Day Care or Home-based, varies by state. This assignment is to give the requirements as set by the State of Alabama for both types of facilities. Profound apologies offered to my professor for using easy-way-out by the shortcut of a copy/paste, which is the less attractive method in completing this assignment. The end-results are in pointing out the credibility and responsibility of those that care for children. State of Alabama Child Care Center Regulations From the DHS Child Care Services Division in Alabama are as follows: Agency Information Day Care Centers Home-based day care State Of Alabama Department Of Human Resources: Child Care Services Division Address: 50 Ripley Street Montgomery, AL 36130 Phone Number: 1-866-528-1694 Director: Must be at least 19 years old Possess a high school diploma or general equivalency diploma (GED); Must have at least 20 clock hours of training in administration and management and at least four clock hours of training in quality child care; Must have one of the following: 120 clock hours of preparation in child care and at least 12 months of operating experience as a child care worker or teacher or as a manager in a licensed child care or a state approved setting; -Or- Possesses certificates from one of the following: Child Development Associate (CDA) certificate or a Certified Child Care Professional certificate from the National Child Care Association (NCCA) in addition to a minimum of twelve months experience as a child care worker, teacher, or manager in a licensed child care or other state approved setting; -Or- Possesses an Associate’s degree in child development or early childhood education and a minimum of nine months of working experience as a child care worker or teacher or as a director in a licensed child care or other state approved setting; -Or- Possesses a Bachelor’s degree in child development or early childhood education with a minimum of six months working experience as a childcare worker, a teacher, or director in a licensed childcare or other state approved setting. On going training is a requirement by state regulations. Owner/Provider: Must be at least 19 years old; Must have a high school diploma or a GED; Must have 24 clock hours of preparation in child care and development Childcare training shall include hours in each of these areas: Child Development; Health, Safety and Universal Precautions; Quality child care and licensing; The Childcare Professional and the Family; Language Development; Positive Discipline and Guidance. Must reside in the house. Prior to initial licensing, the applicant/licensee shall submit to the Department a current Infant-Child (Pediatric) Cardiopulmonary Resuscitation Certificate (CPR) and a current First Aid Certificate. Thereafter, the licensee shall have at least twenty clock hours of training related  to child care each year. Documentation of training shall be on file in the home. Childcare training shall include hours in each of these areas: Child Development; Health, Safety and Universal Precautions; Quality Child care and Licensing; The Childcare Professional and the Family; Language Development; Positive Discipline and Guidance. Training in CPR and First Aid shall not be counted toward required training hours. Further training is required for uninterrupted licensing of home-based care. Teachers: Must be at least 19 years old; Must have a high school diploma or a GED (general equivalency diploma); and Must have a minimum of twelve clock hours training in childcare and development. On-going training/retraining is required. Assistant/Substitute Must be at least 19 years old; Must have a high school diploma or a GED; Must be available to help if caregiver must leave; Name, age, address, phone number, medical, and reference data must be on file at home. Documentation of a current Infant-Child (Pediatric) Cardiopulmonary Resuscitation Certificate (CPR) Assistants: Must be at least 16 years old; Must have finished eighth grade; Must be supervised by a teacher; Must not be included in the staff: child ratio Physical Space 32 square feet of indoor activity space for each child, designated areas of indoor activity space shall be provided for each grouping of children. Bathrooms, kitchens, isolation room, office, halls used as passageways, and storage  areas shall not be considered when computing activity  space. Physical space DHS has the right to restrict or limit the use of specific areas of the home, such as but  not limited to: outdoor play areas; bathrooms; rooms used by the children. -There shall be at least thirty-two (32) square feet of usable indoor floor space for each child the home is licensed or permitted to serve. Number and ages of children served: -Not to exceed, at any time, the number of children for which the center is licensed (stated on the license) Number and ages of children served: -The age range of the children received for care shall conform to the specifications  on the license/permit. -There can be no more than 6 non-related children allowed. -No home shall be licensed for more than three children younger than twelve  months of age. Nutrition and meals: Meals and snacks provided by the center for infants/toddlers shall comply with infant and child meal and snack patterns [shown in Section M., 2., page 73]. (DHR, 2009) Nutrition and meals: The licensee shall provide breakfast or a morning snack, a mid-day meal and at least one afternoon snack each day for the children in care. Meal and snack components and serving sizes [shall comply with patterns shown in Section M., on page 64.] (DHR, 2009) Conclusion Web sites often post a list of regulations for childcare centers for the benefit of newcomers to a state. One website, which encompasses the basic data in each locale, is the Childcare Aware.org website. Information includes regulations and important contacts and valuable resources Military families have found this helpful when transferring to a new duty station. The information posted is easy to navigate and understand. The National Association of Child Care Resource and Referral Agencies (NACCRRA) provide accredited information in the â€Å"Child Care Aware ®, a program of Child Care Aware ® of America, is partly funded by the Office of Child Care (OCC), Administration for Children and Families (ACF), U.S. Department of Health Human Services.† (NACCRRA, 2015) In reading over the list of both business positions, I find the most notable differences in requirements of Daycare and Home-based daycare are the director and teacher qualifications. What I do find the most disturbing is the minimum age allowed for both is nineteen (19) years of age. Granted, if a person has the certified credentials, the state licensing bureau will allow the public or private business to operate. Safeguards such as surprise inspections would tend to keep the directors more observant of proper operation requirements. My question is, however, how could a nineteen year old acquire the business knowledge at such a young age? Home-based daycares operate as babysitting mode while Daycares are more educational based for toddlers and older children. Infants benefit from interaction by responsible adults who are caring for them while the parent is away, which is evident in either daycare or home-based care. Lack of certified personnel (could) harm a child in either business. It is a parent’s responsibility to check thoroughly the credentials of any establishment prior to leaving their child in the hands of caretakers Website Credibility Ratings: Alabama Department of Human Resources found at http://dhr.alabama.gov. The State of Alabama is a credible website in that it lists the exact expectations and requirements of all out-of-home childcare. The regulations listed as per the State of Alabama Legislation, which are easily cross-referenced. This website is not a politically run site which invites blogs and advertisements. When cross-referencing any regulation, one can find the citation within the State of Alabama’s laws. If one wishes to take it further, searching within the State of Alabama and its legislative branch of state senators, the original bills and can be found by title or by the names of original house bills as presented to the state. NACCRRA, or National Association of Child Care Resource and Referral Agencies found in numerous locations, listed and categorized in ChildcareAware.org. NACCRRA is responsible for overseeing the content of Childcare Aware. This website has the list of professionals in the field of childcare. The website also includes the accreditation link for education in the childcare field as well as a convenient interactive map to find the specifics of each state for the licensing guidelines. Finally, the website does provide compliant business reference of childcare facilities that adhere to the specifications under the NACCRRA. It is not a politically biased source, nor is it a blog. References DHR, (2009). Retrieved from http://dhr.alabama.gov/documents/MinimumStandards_DayCare.pdf DHR, (2009). DHR, (2009). http://dhr.alabama.gov/documents/MinimumStandards_DayCareFamilyHomes.pdf NACCRRA (2015). State Child Care Licensing. Retrieved from http://www.naccrra.org/about-child-care/state-child-care-licensing I would like to add a personal note, (and apologize to my professor for doing so in a formal assignment.) In the early 1980’s there were few regulations covering home-based care. I left my four children, ages 5 months to 6 years old, under the care of a person, recommended by a friend, while I worked full time. One day my husband and I arrived to pick up the children in the late evening. The youngest daughter, just barely 5 months old was in the woman’s lap, crying uncontrollably. The caretaker stated that she had been this way for three hours, (and yet she had failed to call me). What I noticed immediately was her right arm was dangling and not tensed up with fist balled like her left side. In questioning the caretaker, she claimed not to have a clue what was wrong with the baby’s arm. We left the other three children with her and headed straight to the hospital. After processing and viewing the x-ray, local police arrived at the Navy hospital. Not being allowed to see or comfort my baby, but I managed to sneak a peak of the x-rays from a distance. The x-rays revealed the tiny upper arm, the bones formed an â€Å"X,† it was no small wonder why the child was so distraught. The authorities chose to accuse me personally with abuse upon my child. The authorities continually refused to check my whereabouts for the entire day by checking with my employer, which would prove that I did not harm my child. After months of harassment by both Navy and civilian officials, they finally checked both my alibi and the background of the caretaker and her family. This turnabout came when I finally stated that I would sue all involved parties if they did not cease the endless barrage of accusations. The discovery included the revelation that the woman and her older son (age 15) were unfit to be caretakers due to history of mental illness (now called Bi-polar). She finally admitted to the authorities that she and her oldest son had intentionally snapped the baby’s arm. They were frustrated that at 5 months of age the baby was not yet flipping over or attempting to sit up. I had filled the woman in on the baby’s slow development prior to hiring her services. The baby contracted meningitis when she was in the newborn nursery (as h ad over 90 others during that time); her cognitive and physical development was months behind the standard ‘charts’ for heathy children. I had stayed at the hospital with my one-week-old daughter, defying orders to go home and just forget her. (The commander in charge of the unit said that I already had three children at home, and if I lost her, it would not make any difference! This angered me. They made me stop breast-feeding, claiming the spinal meningitis could have been spread by doing so. When they finally discovered that one infected nurse had caused the outbreak, there was no official apology issued the parents.) I watched babies surround me die from this horrible infection. Those that died did not have their parents with them, holding, rocking, and consoling their babies. (This is yet proof more that a parents contact with their babies gives the infant the love and support so very much required in their cognitive growth.) Sixty-five infants died during a span o f one week. Now that laws and regulations are in place for those that care for our children, if we do not thoroughly check out a person or business, we can blindly place our children in harm’s way.

Society of the 60’s portrayed in Catch Me If You Can Essay -- Film Ana

Society is everything we see around us - the atmosphere we live in and the place we call home, the average people and their beliefs and what is accepted and what is not. It is in other terms, the world around us. In the film, society is represented as a gullible, and stereotypical place, as people tend to generally go with what they see, and believe everything they see. In some cases, the film is a true reflection of society in the 1960’s. However there is a vast difference between its setting and society today, hence it is arguable that it is not true reflection of today’s world and society At the beginning of the film the setting is quickly portrayed. It is set in a small America town during the Mid 1960s. At this time family was extremely important, especially communication and relationships within the family unit. The bond between Frank Jr and Mr and Mrs Abagnale appears to be very strong from the very first scene. Frank Abagnale Jr’s eyes lighten up in awe as he watches his father receiving his award. His is the hardest to clap and the last to stop clapping as his mother beamed in delighted. However, not everything is always as it seems. The family seem to have a good relationship towards one another, especially the parents as they had been dancing. Frank portrays fondness and affection towards his parents watching in admiration whilst they are dancing. Frank’s mother spills her drink and thus creating a stain on the carpet. Although they were laughing and dancing over it, the stain may symbolise a patch or a bad sign on their marriage, which was there was as we see later on in the film. Furthermore, it was the mother who .. ...anours. His life changes drastically, when he is caught as he no longer has that sense of freedom, and he finally realises that there is more to life than just fun. He accepts to work for the FBI and this proves he has now developed some maturity and a sense of responsibility. Frank’s relationship with Hanratty changes drastically in the play. They go from being enemies to being friends and become closer. They develop a trust between them and so the relationship changes, because Hanratty believes Frank will change, and so gives him a job and a new life. The film is a representation of what society was like in the 1960’s. I don’t believe it reflects what it is like now, since it is based on a true story on something which DID happen in the 1960’s, and people nowadays are not as gullible or as easily impressed.

Book Report On the Lost World :: essays research papers

Book Report on "The Lost World" Characters: The main character in the book is Ian Malcolm, a middle aged mathematician and a little bit of an explorer. The man who set up the exploration, Richard Levine, is a rich and reckless yet well known adventurer who spends a lot of his time and money exploring different places around the world and helps at a middle school to give students of ideas of careers in science. Sarah Harding is a zoologist who was hired to possibly deal with some of the animals. Jack Thorne is the man who made all of the special equipment the group is taking with them and he went along to help and show everyone how to and operate most of the vehicles. Synopsis: My book is about how Richard Levine tries to and does find the InGen corporation's second dinosaur island which he had been searching for and trying to locate for years. The second island is only a few hundred miles away from the original , and they both were abandoned when a freak and tragic incident left nearly everyone on both islands dead. Not many people who knew about the second island survived so it took him a long time to find one of the old employees of InGen and get him to tell him about and the location of the island. With his information Levine made a team of five people to take to the island himself, Ian Malcolm Sarah Harding, Jack Thorne, and Eddie Carr, the top employee of Thorne. They were going to leave in two weeks when Thorne finds out that Levine has left for the island early wanting to be the first one to â€Å" officially† find it. He and the small crew of people he took with him were attacked and all but Levine were killed. He would be found later. The team left for the island soon after to try and find him. Unknown to anyone, two of Levine's students at the middle school where he helps, sneaked into the cargo of the plane and went to the island with them. His two star pupils, Kelly and Arby really wanted to go when he told them that he was going on an exploration in the Caribbean to an unknown island. Almost as soon as they got to the island Kelly and Arby were found and everyone realized that they shouldn't but were going to have to stay the whole expedition. At the time they didn't mind. They later set up base and took the Explorer they brought to look around.

Gender and subject choice Essay

To carry out these interviews, I would take a sample of 20 sixth-formers, preferably within my own sixth-form to allow easier, speedier access and consisting equally of both males and females. In order to do this I would use quota sampling, this is a way in which variables can be controlled and the participants with similar characteristics are chosen, hence the overall sample can reflect the characteristics of the population as a whole. These samples would also preferably include students that had chosen to study any of the sciences, however particularly focusing on Biology. This sample would also take into account ethnic and class differences in order to allow me to differentiate between males and females according to different variables, providing sufficient extra data to measure gender against class roles and the intersections. Whilst this will provide qualitative clues as to subject choices by gender it will be limited in illustrating the impact of the learning environment and gender roles, as this would demand more ‘qualitative analysis’ such as that of Anne Colleys’. However, I would expect the results to be generalisable to a wider population. I will anchor these questions in previous research such as that of Anne Colley. Within the interviews, I am going to focus on Biology in particular when asking about the science/favourite subjects, etc. My reasons for doing this arise from the evidence that Science at GCSE level is more popular with males whereas at A-level it is more commonly chosen by females. I would begin the interviews with a number of open-ended questions, so as to give the participant a chance to provide me with worthy feedback, eg. â€Å"Why did you choose Biology? â€Å", and â€Å"What did you think of it ?(in comparison to GCSE level), etc. I would record the answers to these open questions as it would be time-consuming to write down many long answers, etc. This would enable me to extract a varied viewpoint on many different students perspectives of subject choice and preference. Then I would ask a series of closed-ended questions which will generally be more appropriate to achieve a table of results for clear comparisons to be made. These closed-ended questions would include similar questions to: â€Å"Do you think Biology is a girls subject?† and â€Å"Do you think Physics is a boys subject? â€Å", etc. Questions would be piloted on a small group of males and females to ensure its adequacy. This is in fact a small-scale preliminary study which will allow me to check that things will run smoothly during the interviews and also allow improvements to be made to the design of the research, should there be any faults. (471 words) Potential Problems As this is a such a small piece of research, it would a problem to generalise from it, especially to schools and pupils different from the sample, eg.ethnic minorities, private education, etc. It would give an idea of the reasons in which a particular small group of students chose their ‘A’ level subjects and their own individual reasons for doing so. However it could give a fair impression of reasons for subject choice in other cases, eg. similar circumstances to other pupils studying the same subjects etc. The usage of quota sampling does have both theoretical and practical drawbacks in some circumstances. It isn’t truly random as each person within the population doesn’t have an equal chance of being chosen. The lack of this genuine randomness may have a significant effect on the results. For example, the quota sample within my study would be only those illustrated on the biology class register, however the results may have more of an impact if a quota sample had been taken from all those who achieved a high grade at GCSE biology and were in fact considering going on to study it at a higher level, etc. There is of course, with my research an interviewer bias. As my opinions on the topic are set by doing the research, participants may be influenced by my asking of the questions and will therefore respond by giving a respectable answer as they may find the real truth embarrassing, eg. â€Å"I fancied a lad who was taking the course†. However I am similar in status to my chosen sample group, therefore they may wish to impress or please me by giving me answers that they think I ‘want’ to hear. Another problem may be the reliability of the interviewees memory, they aren’t currently making their choice and might not remember their thoughts on it at the time. Also during interviews, a crucial factor as a way of achieving a reliable outcome of the research is to not put ideas into the students head before having asked open-ended questions. For example, closed-ended questions especially may put forward ideas that weren’t there before and therefore mislead me about ‘their’ thoughts on the matter, etc.

High Remarks for Hybrid Cars

QUESTION: Describe the different types of hybrid cars and how they are improving fuel efficiency. What are other pros and cons of driving a hybrid? —————————————————————————————————- High Remarks for Hybrid Cars It is no secret that one of the most popular trends in today's society is â€Å"going green† to help the economy, save the world, and so on. It is also no secret that gasoline prices have steadily increased over the years, and four dollars a gallon does not exactly agree with our wallets.In an effort to â€Å"go green† and save money on gasoline, hybrid cars have recently become a great option for those interested in getting high gas mileage and saving lots of money†¦ or so they think. Although hybrid cars have high gas mileage an d extend the time between visits to the pump, reviewing the raw facts about hybrid cars while asking the question â€Å"Do hybrid cars seem like a money-saving solution? † is a wise decision. While there are many different kinds of hybrid cars, they all share one common trait: a traditional, gasoline-powered motor and a new electric, battery-powered motor are both found within the vehicles.These vehicles use both motors at different times when on the go: the electric motor powers the vehicle when going less than 40 miles per hour, while the gas motor powers the vehicle at speeds greater than 40 miles per hour. While the functions of both motors may seem unimportant to some, consider stop-and-go rush hour traffic. Not only does the electric motor reduce smog levels due to its exhaust-free trait, but it also helps to save gasoline that is wasted when frequently pressing the accelerator.Another plausible scenario to consider is living in a small town where the speed limit rarely exceeds 40 miles per hour; traveling through these towns on electric energy can save gallons of gas, giving our wallets time to become more plump between each visit to the pump. The efficiency of hybrids are found in the vehicles' aero dynamics, weight reduction, and less powerful gas engine, making hybrid cars the most gasoline efficient vehicles on the market; these vehicles get an outstanding average of 48 to 60 miles per gallon.Although hybrid cars seem like the most logical way to go, a closer look at the cons of these vehicles can make anyone think twice. Because hybrids have both a gasoline-powered motor and a battery-powered motor, they are more likely to break down or malfunction due to the complexity of the system as a whole. These malfunctions can easily put the vehicle in an auto shop, causing an inconvenience on our schedules and our wallets. While hybrid cars do save gas when caught in stop-and-go traffic or driving through low-speed areas, the total savings aren't ex actly tremendous.Comparing a Honda Insight (hybrid car) and a Honda Civic (regular car), the annual difference between the fuel bills is only $230. While this may seem like a decent amount to save each year, take a closer look at the price of the two cars. Because hybrid cars are new, popular, and â€Å"money savers† (such as the Honda Insight), they costs a significant amount more than the standard cars equipped for saving gas (such as the Honda Civic); hybrid cars range from about $19,000 to $25,000, while gas-saving cars range from $14,000 to $17,000.People purchase these cars because the companies who sell them claim to save the consumers a fortune in gasoline expenses, however this doesn't seem to be the case when closely looking at these numbers. Over a ten year time period, a hybrid car would save approximately $2,300 in fuel expenses, but this amount of money fails to cover the payment difference for the car itself as opposed to a regular, strictly gasoline car (the d ifference between the cars being anywhere from $5,000 to $8,000). Hybrid cars also claim to get anywhere from 48 to 60 miles per gallon, which is a plus.However, this gas mileage is only about 20% to 35% better than a gas saving vehicle; gas saving vehicles, such as the Honda Civic, still get a decent average of 36 miles per gallon. After reviewing the price difference between the hybrid and a gas saving vehicle, the inability of the hybrid to replenish the money difference between itself and gas saving vehicles, the small amount of savings the hybrid annually provides at the pump, and the minuscule difference between gas mileage, an answer shouldn't be difficult to reach: Do hybrid cars seem like a money-saving solution?

Wendy Citrarasa

PT. WENDY CITRARASA Alexandre Richard Arief Putratama Said Ryandiaz ACCOUNTING – 4 [pic] Campus BSD – City Bumi Serpong Damai – 15321 Island of Java – Indonesia June 2011 ACKNOWLEDGEMENTS First of all, we would like to thank God Almighty for His blessing during the process from the start until the end of the interview at PT. Wendy Citrarasa. Our group would also like to thank PT. Wendy Citrarasa, who managed to spare us some time for the interview and provide resources in order to finish the project. Especially to Mr.Ipeng Widjojo, the owner of Wendy’s for this opportunity. The knowledge came from this project has been a great opportunity on a real business example on a corporate marketing. Author also thank to Mr. Bernadus Agus Finardi (Swiss German University Marketing lecturer) for his assitance towards the project. In the end, we would like to apologize if there is any unintentional mistakes. It is our deepest expectation that this project paper may broaden up the knowledge of the readers and we appreciate any feedbacks. Thank you. BSD City, 2011 abstract PT. WENDY CITRARASA his paper are a compilation of what the student had learn during in class session with Mr. Bernardus Agus Finardi, and the interview with Mr. Ipeng Widjojo as the Head of PT. Wendy Citrarasa. The purpose of this paper is to make student able to understand more about marketing theory, and the marketing behind PT. Wendy Citrarasa. The interview was held on 26th may 2011 by Mr. Ipeng Widjojo himself. This project is expected to be submitted on 10th june 2011. The group are expected to anlyze the real case in indonesia from the perspective of Customer Driven Marketing Strategy.The extends of the topic includes some chapter in the Principle of Marketing book which are Company General Overview, Marketing Environment and Analysis, Marketing Strategy, Marketing Mix, Customer Driven Marketing Strategy, New-Products Development, Pricing Products: Understanding a nd Caputring Customer Value, and Advertising & Public Relations. a. Background 1. TOPIC’S BACKGROUND Fast food refers to food that can be prepared and served quickly. Fast food restaurants usually have a walk up counter or drive-thru window where you order and pick up your food.There is a lot of international fast food restaurants in Indonesia such as Mcdonalds, KFC, Burger King, and many more. Wendy's Old Fashioned Hamburgers (simply known as Wendy's) is an international fast food restaurant founded by Dave Thomas on November 15, 1969, in Columbus, Ohio, United States. The company decided to move its headquarters to Dublin, Ohio, on January 29, 2006. As of March 2010, Wendy's was the world's third largest hamburger fast food chain with approximately 6,650 locations, following McDonald's 31,000+ locations and Burger King's 12,000+ locations.On April 24, 2008, the company announced a merger with Triarc, the parent company of Arby's. Despite the new ownership, Wendy's headquart ers remained in Dublin. Previously, Wendy's had rejected more than two buyout offers from Triarc Companies Inc. Following the merger, Triarc became known as Wendy's/Arby's Group, a publicly traded company. (RUPSLB), which was held on August 10, 2010. PT Wendy Citrarasa is the firm that covers all the Wendy’s franchise in Indonesia. Currently, it is owned by Ipeng Widjojo, who had studied in the Boston University back in the early 1990s 2. Interview PurposeThe purpose of the interview is to make student understand about marketing in reality and to make student learn about the process in the company. Added on, it will give student experience which be useful for student’s future. 3. methodology This report is a combination from what the writer has learned from university and during the interview period with Mr. Ipeng Widjojo 1. 4 Theory review According to some reliable references, Marketing is â€Å"the activity, set of institutions, and processes for creating, communic ating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing is a product or service selling related overall activities. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management.Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable. Ma rketing is used to identify the customer, satisfy the customer, and keep the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. 1. 5 company general overviewWendy’s/Arby’s Group, Inc. is the nation’s third largest quick service restaurant company and is comprised of the Wendy’s and Arby’s brands, two companies distinguished by traditions of quality food and service. The company, with approximately $12 billion in system-wide sales, owns or franchises over 10,000 restaurants. Approximately 77% of Wendy's restaurants are franchised, the majority of which are located in North America. Wendy's and its affiliates employ more than 46,000 people in its global operations. In fiscal year 2006, the firm had $2. 469 billion (USD) in total sales.While Wendy's sets standards for exterior store appearance, food quality and menu, individual owners have con trol over hours of operations, interior decor, pricing and staff uniforms and wages. Wendy’s arrived in Indonesia back in 1992. In 1997, Wendy’s Indonesia franchise was bought by PT Sirat. Back in year 2006, PT Wendy Citrarasa bought the franchise from PT Sirat. Currently, it has 26 outlets, which covers some major cities in Indonesia such as Jakarta, Bandung, Jogjakarta, and Surabaya. [pic] Wendy’s current logo [pic][pic] 1. 5. 1 vision of WENDY’STo continuously grow stakeholder value by leveraging the strengths of our vibrant, independent restaurant brands 1. 5. 2 mission of wendy’s People Maintain aligned, people-driven culture and values. ?Attract, retain, and develop top talent. ?Offer performance-driven compensation and rewards. Brands Support independent, relevant, and healthy brands focused on sales growth and profitability. Select and support excellent brand leadership (CEO, President, CMO, etc. ). Profitability Set metrics for performance in sales and profits (EBITDA). ?Maintain a lean and efficient support organization.Growth Provide strategies and resources for growth initiatives (new units, remodels, day part expansion, other new platforms, international expansion, refranchising, etc. ).? Seek acquisitions of other brands and opportunities for growth. Value Establish metrics for creating shareholder value. Provide attractive franchisee ROI/value and competitive business models. Demonstrate community-minded citizenship, and giving back by sharing the wealth. 1. 5. 3 WENDY’S CORE VALUE Integrity We pledge honesty, integrity and ethical behavior in everything we do. AccountabilityWe hold ourselves and our teams accountable to deliver positive results. Respect We treat people the way we would like to be treated. Responsibility We believe in giving back to improve the quality of life in our communities. Innovation We strive to become better every day, both personally and in the services and products we produce. Teamwork We are willing to put the team and the team’s needs before our own needs. Opportunity We believe in creating opportunity for our people to reach their full potential. B. Marketing Environment & Analysis 1. Microeconomics – The companyTalking about interrelated groups such as top management, finance, research & development (R&D), purchasing, operations, and accounting, Wendy’s Restaurant have the internal environment as follow : [pic] From above, we can see that Wendy’s restaurant has five departments, which are marketing, operational, bussiness development, supply chain, and finance. Esspecially for the marketing department, they work closely with other departments in making decision in marketing strategies, and all of the interrelated departments have an impact on the marketing department’s plan and action.They work to achieve goals which is customer value and satisfaction. Supplier Talking about the supplier of Wendy’s Restaurant , it will be closely to the material of the foods & drinks and others properties. Generally, 20% of food materials is still imported. For the basic material of the recipe, like cheese, seasoning (chili, tomato), etc, it is imported from the international supplier. The reason is due to the taste of those imported material is different from the local material, and if Wendy’s use the local material, it causes the different original recipe of Wendy’s menu.Similarly, Wendy’s also imported beef from the international supplier, and the reason is same, which is the different taste. While, they use local supplier for the chicken. Marketing Intermediaries They have no marketing intermediaries because they only sale their product by their own store. Customer The customer of Wendy’s is consumer market which consist of individual and household that buy foods and drinks for personal consumption. Competitor They said that the competitor of Wendy’s is all the fast food restaurant such as McDonalds, A&W, Burger King, etc.They claim that they have the superiority in some menu like burger, baked potatoes compare to their competitor. Public General public which is Wendy’s need to be concern about general pabric attitude toward its product and activities because the public image of the Wendy’s will affect its buying. 2. Macroevironment Demographic Environment Based on survey, Wendy’s menu can attract all gender, but for the age they said that old people prefer some less oil menu like baked potato, salad and soup while the younger people prefer the menu like burger, fried chicken, and french fries. Economic EnvironmentTalking about economic condition of their consumer especially in Indonesia Wendy’s has segmentation to reach middle up class. Natural Environment Is natural resources that are needed as inputs by Wendy’s such as meat, vegetables, and seasoning food material. Technological Environment Is a forces tha t create new technologies, creating new product and market oportunities. As a fast food restaurant, Wendy’s has use some technology that supported its operating process. For example: when customer order the food, the waitress directly tell to the other part of kitchen using mic which relates him to the staff in the kitchen.So, kitchen staff can make the food order faster. Political Environment Is laws, government agencies, and pressure groups that influence and limit various organization and individuals in a given society. Especially in Indonesia, the laws that closely related to the food business is about â€Å"Halal†. So, in implementing their business, Wendy’s sale the halal product to attract their customer in Indonesia. Cultural environment Is made up institution and other forces that affect society’s basic values, perseption, preferences, and behaviour.Wendy’s as a branch of West culture restaurant has been sucsessful bringing its own culture to Indonesia. We can see that condition from many Indonesian people like the western food including Wendy’s restaurant. Generally the influence of microenvironment and macroenvironment for the company is about how Wendy’s restaurant can research, plan, and implement their marketing strategy by considering both of the environment in order to achieve customer value and satisfaction. While, the obstacle of microenvironment and macro environment for Wendy’s restaurant is: (CompetitorWendy’s must compete to many fast food restaurant in Indonesia. Such as McDonald, KFC, Burger King, CFC, A&W, etc which has their own specialty. So, Wendy’s has to improve their quality and promotion to achieve customer value and satisfaction. (Political Wendy’s has to face many rules and laws in Indonesia which can limit the freedom to make the creativity of their own menu. C. Marketing Mix Chapter 3 Marketing Environment The microenvironment in Wendy’s will help Wendy’s to build relationship with customers. Because all of the streams of company’s environment will connect with the marketing team.The company’s has all interrelated groups of people. The company has suppliers from Indonesia and foreign countries. They still need the US for the burgers because the taste of beef is very elastic in accordance of geographical side. These suppliers are very different in behavior, needs, interests, and everything. The marketing intermediaries help to promote, sell, and distribute its products to final buyers. They include resellers, physical distribution firms, marketing service agencies, and financial intermediaries. In Wendy’s they only have physical distribution firms marketing service agencies, and financial intermediaries.Marketing service agencies is fully controlled and walk solely with other division. And also banks is in company’s important role. The customers hold a very important role in the life of the company. The company will surely give the customers best service, quality and everything that counts into account to make the customers loyal to the company. Mr. Widjojo says that quality that is the one thing that attracts customers. The competitors of Wendy’s are the other fast food companies like Kentucky Fried Chicken, A&W, McDonald’s, and other domestic food channels like Hoka-Hoka Bento, and so on.Chapter 4 Wendy’s have its own marketing information system to support the daily operations of Wendy’s. Because of the many division Wendy’s have, they need its own marketing information system to help the. Information system will create better information for the marketing team and in the end, the marketers will have better target, and win the goal of company’s challenge. Wendy’s keep daily sales and transfer the data to the headquarters. So they can budget and give approximation for the stocks of food in the store. So, internal database is very crucial in the company’s aim to have better service.In other words, Wendy’s does market research on the design, collection, analysis, and reporting of data in marketing to improve the effectiveness of selling. When Wendy’s wants to launch a new product, they always start it with doing market research and take information from customers. Usually Wendy’s does survey research. And take sample from it, which is their customer. After that the information is given to the market researchers. And make something out of the research. Chapter 5 Consumer Markets and Consumer Buyer Behavior The customer’s cultural factors aren’t applied in Wendy’s.Because everybody’s with middle – middle-upper economic power will buy their product. Do not affect about occupation, gender, age, lifestyles, personality, everybody is willing to buy Wendy’s because Wendy’s is very for everybody. Wendy’s does not take segmented markets for limited buyer, for example, bacons, pork, and something like that. And that helps the market to feel that it’s for everybody. There’s no limitation of buyers. Chapter 7 Customer Driven Marketing Strategy Wendy’s market segmentation is for middle – middle-upper segment. And people will buy if they have the power of buying.And for big middle-up families that want to gather around. Wendy’s position itself in the market different than the other fast food competitors like Kentucky Fried Chicken, McDonald’s, A&W, etc. quality is their pinpoint of marketing. Most middle-upper consumers are smart buyers. They can choose what’s good and not. So, Wendy’s does not want to deceive the customers by reducing the quality. So, Wendy’s set the customers as their exemplary. Value that Wendy’s given to customers are value in a way. People does not think about the â€Å"a little bit pricey† price, because consumers believe that the price is okay with the quality they give to them.Chapter 8 Branding Strategy The brand is well-known in the world and it has been in Indonesia since 1980s. And every part of the world is held by one franchisee. So it is not so difficult to market the product. But every part of country has its unique product by geographical side. Chapter 10 Pricing Products: Pricing Strategies The price set by Wendy’s Citra Rasa is based on research, and the value they give in the service, food and everything else they put into their food. Factors to consider when setting prices were very vast. There is value based pricing; good value pricing and value added pricing.Value based pricing uses buyers’ perception of value, not the sellers’ cost as the key to pricing. Value-based pricing means that the marketer cannot design / make a product and marketing program and set the price. Price is considered along with other marketing mix variables before the mark eting program is set. [pic] Good value pricing offers the right combination and quality and good service at a fair price. For example, Burger King offers value meal for less than the total of the selected food. In other words, good value pricing give the consumers more quality for the same price or more quality for even less.Value added pricing is a way to build pricing power, to escape the price competition and to justify higher prices and margins without losing market share. It’s better not to cut prices to challenge competitors, but to give value added services and then, support higher prices. Even nowadays it is not always about price, but to keep customers loyal by giving them service that others do not give to them So, in this company’s case, all of the above strategies is used by Wendy’s Citra Rasa. They give customers what they want, and give them service and quality customers do not get anywhere else.Mr. Ipeng said that in Wendy’s everything is d ifferent than the other restaurant in Indonesia. â€Å"It is all about timing. † everything was timed and very precise. The timing is the quality Wendy’s give into service to customers. It promises the customer what is the goodness and healthiness of the food they eat. Also, Wendy’s marketing team uses a strategy they called, Customer Testing Profile. This strategy is used to give random customers a free sample of new product to test. They compiled customer’s opinion and give report to the headquarters.And the headquarters give commands to other division, say, operational division, and then, the decision is taken whether the new product should be launched or not. All the sales daily report is given to the headquarters. In that case, they can decide when to raise the price. Wendy’s can raise the price by monthly sales journal, and check which are the bestseller products in every stores. When they know it, usually they raise the price Rp 1000  œ Rp 5000. Chapter 15 Advertising & Public Relation Wendy’s Citrarasa has its own marketing and advertising division.This division controls all the design, public relations, and everything that is connected to communicating to customers. The main advertising objective is to make people interested in the product they create. Strategies Wendy’s have applied to their advertising method is †¢ The advertising strategy that they have done up to now is always below the line. They haven’t ever tried above the line (TV ads). Unlike any other fast food rivals, that have tried above the line and getting mediocre response, Wendy’s always does below the line but it has gain some serious markets in it. Routine type of adverts that they have applied to their stores is for example, when people come to their store, the waiter / cashier always ask and give customers recommendation of new products so they can try their new products. And Wendy’s store manager tri ed to ask the customers’ feedback by asking how good is the food today, etc. †¢ Promotional, they applied some method in running their business also, for example, free upsize for drinks and French fries for buying the new mushroom cheese burger.It is promotional because it is only for a limited time, and soon the promotion terminated. In the ads problem, Wendy’s has never encountered any problem. The downside is, sometimes the advertising is so good until the stock of food they run is empty. And they cannot serve customers no more. It happens when new products has been launched. D. Marketing Strategies 1. Managing Marketing Information to Gain Customer Inside Before implementing their marketing strategies / information to customer, Wendy’s do the research of what their customers like, especialy in Western menu.Then they also compare their menu to the competitor, so what the competitor sale will be considered by Wendy’s. Wendy’s also implement their marketing research by looking for the problem that appears (among their stores, their customers, their suppliers, their own managements, and other things) that can hamper their operation. Information system is very important for Wendy’s which can provide the actual data happened. For examples: the complete data of sales which consist of what product sold, kind of product sold, highest sales among 26 stores.One of terminology that Wendy’s has is â€Å"If you fail to plan, you plan to fail†. That terminology always remember by their company before doing marketing research. That words means that the marketing strategy and plan are the main basic for implementing the marketing action because if Company’s makes a mistake in doing the marketing planing, it will make the bad effects of marketing action which cause the failure. For detail the ways that Wendy’s do marketing research as follow: – Defining the problem and research objectivesMarke ting research projects might have one of 3 types of objectives which are : to gather preliminary information that will help defines problems and suggest hypoteses (exploratory research); to better describe marketing problems, situation, or markets, such as the market potential for a product or demographic and attitudes of consumers (descriptive research); to test hypotesis about cause-and-effect relationship (causal research) – Developing the research plan Research objectives must be translated into spesific information needs. The research plan should be presented in written proposal.A written proposal is especially important when the research project is large and complex or when an outside firm carries it out. The proposal should cover the management problem addresed and the research objective, the information to be obtain, and the way the result will help management decision making. The proposal also should include research cost. – Gathering secondary data Secondary data is information that already exist somewhere, having been collected for another purpose. For example: Wendy’s use the data of population demographic in Indonesia. – Primary data collectionPrimary data is information collected for spesific purpose at hand. Some research approach of primary data collection are observational research, ethnographic research, survey research, experimental research. Wendy’s use survey research which is gathering primary data by asking people question about their knowledge, attitudes, preferences, and buying behavior. – Implementing the research plan The researcher puts the marketing research plan into action. This involve collecting, processing, and analysing the information. Researcher should watch closely to make sure that the plan is implemented correctly.Researcher must also process and analysis the collected data to isolate important information and findings. – Interpreting and reporting the finding Researcher m ust interpret the findings, draw conclusion, and report them to management. Researcher should present important findings that are useful in the major decision faced by management. Managers and researcher must work together closely when interpreting research result, and both must share responsibility for the research process and resulting decision, 2. Consumer Markets and Consumer Buyer Behaviour. The kinds of characteristic that affecting consumer behaviour is: – AgeYounge people prefer menu like burger, fried chicken, french fries, and softdrink while the older customer prefer some food which has less oil like salad, baked potatoes and soup. It is because the age influence the physical and health condition of people. So, older people prefer some food that can bring the healthiness for them. But, whatever the product is both of them are prioritizing the quality. – Economic The consumer market of Wendy’s is middle up class because comparing to the other Indonesia food restaurant the price of Wendy’s restaurant is higher than them.The motives of the buyer that affect the willingness to buy the Wendy’s product is physicological needs which is hunger and thirst. Especially the drive or motive of customer to fulfill physical need through Wendy’s is a quality offered and the kind of the menu that the competitor don’t have it. The process going before customer going to buy Wendy’s product is: – Need recognition Is the first state of the buyer decision process, in which the consumer recognizes a problem or need, in this case hunger and thirst. – Information searchIs the stages of a buyer decision process in which the consumer is arrowsedto search for more information; the consumer may simply have heightened attention or may go into active i nformation search. In this case the consumer of Wendy’s have decide to find the food and drink which can satisfy them from hunger and thirsst, so they wil l pay more attention to the advertising of restaurant through website, brochure, and also the location of restaurant. – Evaluation of alternatives Is the stages of buyer decision process in which the consumer use information to evaluate alternatives brand in the choise sets.Consumer swill face some choise of restaurant that can fulfill their needs, generally they will evaluate the kind of western food or Indonesian food or other kind food. And then after they choose Western food, they will evaluate again some brands of the similar food which is the competitors of Wendys such as McDonald, KFC, A&W, Burger King, CFC, etc. – Purchase decision Is the buyer decision about which brand to purchase. Generally, the consumer purchase decision will be to buy the most preffered brand, but 2 factors can come between the purchase intention and purchase decision.The first action is the attitude of others. In this case if the customer’s friends think that he should buy the spec ial menu at Wendy’s then the chances of his buying at other restaurant are reduce. The second factor is unexpected situational factor. The consumer may form a purchase intention based on factor such expected income, expected price, and expected program benefit. In this case if the consumer friend promote or tell him that there are discunt at Wendy’s then he will have the intention to buy Wendy’s product. – Postpurchase BehaviourIs the stages of the buyer decision process in which the consumer takes further action after purchase base on their satisfaction or disatisfaction. The answer lies in the relationship between the consumer expectation and the product percieved performance. If the products fall short of expectation, the consumer is dissapointed; if it meets expectation the consumer is satisfied; if it axceeds expectation, the consumer is delighted. The management of Wendy’s says that almost consumer of Wendy’s will be satisfied even mor e delighted because they guarantee that Wendy’s give the best quality to their consumer.So, they’re sure that their customer will satisfied and doing the repeat consumption. 3. Customer-Driven Marketing Strategy – Market segmentation Dividing a market into smaller groups with distinc needs, characteristic, or behaviour who might require separate products or marketing mix. a. Demographic The demographic segmentation consist of gender (male and female), age (range of ages), etc. b. Geographic Tha geographic segmentation consist of America, Africa, Europe, Asia and Australia. – Market targeting Now Wendy’s must evaluate the various segment and decides how many and which segment it can serve best. . Demographic Wendy’s has a segmentation of universal gender (male and female), all ages. b. Geographic Wendy’s restaurant covers the America, Europe and Asia region. – Differentiation and positioning Product position is the way the produ ct is defined by consumers on important attribute, the places the products occupies in consumers minds relatives to competing product. Wendy’s has the position of their product in quality and has various menu which common competitor did not have. Such as baked potato. 4. Product, services, and branding strategy. – ProductThe product that offer by Wendy’s is consumer product which is product bought by final consumer for personal consumption. The type of consumer product is convinience product that the customer usually buys frequently, immediately, and with a minimum of comparison and buying effort. In this case the product is fast food which often placed in many location to make customer Wendy’s readly available when customer needs them. – Branding Brand equity is the positive differencial that knowing the brand name has on customer’s respond to the product or service.Wendy’s Indonesia is a franchise of international Wendy’s so the the brand name just follow the original brand. The choose of the brand name â€Å"Wendy’s† base on the reason of simple word (only using one word) to make the customer remember the brand easily. E. Role as an Accountant to help Wendy’s Accounting division in wendy’s is under finance division. Wendy’s finacnce division is straight under mr. Ipeng’s supervision. The directed division creates the division to be one of the high leveled side of company. They collaborate with all division to create budgets and all of the financial matters of the company.Not only in sales probelms but also in company’s staff welfare. All the company’s incentives, fee, and wages is hed by this important division The finance and accounting will help the marketing to plan the budget and give the funding to the respective division that needs it. All the funding are checked and revised by the accounting and finance division. All flow of monetary stream s are going in one way, It’s finance division In order to create good environment for the company to run its business, the company must have all the resources needed to create it.Accountants must have the authority to give consents to other division. So there is no fraud or collusion around the company. Accounting division must have everything that happens in the company for all Inventory, slips, checks, everything that goes into the action important to the company. Accountants must have the authority to take all proves and bank slips in order to have lower control risk as well as to lower inherent risks. Every loans, borrowings, charity in and out to the company always have to report it to finance and accounting division. It is needed to have credibility to run the company.F. Summary & Recommendation Wendy’s has been one of the biggest fast food restaurants all over the world. It arrived in Jakarta back in 1992 and PT Sirat bought it in 1997. PT Wendy Citrarasa took o ver Wendy’s Indonesia in 2006. Wendy’s restaurant has five departments, which are marketing, operational, bussiness development, supply chain, and finance. Esspecially for the marketing department, they work closely with other departments in making decision in marketing strategies, and all of the interrelated departments have an impact on the marketing department’s plan and action.G. References www. wikipedia. com www. wendys. com Kotler, Philip, & Gary Armstrong. 2009. Principles of Marketing. 12th Edition. ———————– Wendy’s Pacific Place, Jakarta Wendy’s Braga, Bandung Marketing Director Finance Director Owner Supply Chain Director Operational Director Bussiness Development Director Marketing Comm. Manager Graphic Designer District Manager Store Manager 1 Store Manager 2 Store Manager 3 Store Manager 26 Project Manager Architec Purchasing Manager Logistic Manager Finance Accountancy